Mobile technology is another driver of industry growth.The monetization of romance in the form of dating apps has allowed users to take their online dating experience with them wherever they go.Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.These one-on-one services are more expensive than online dating sites. adults agreed with the statement, “People who use online dating sites are desperate;” but in 2013, only 21 percent of adults agreed with the statement.The stigma once associated with online dating is disappearing. Now, 87 percent of males and 83 percent of females agree with the statement, “Online dating is socially acceptable.” But, even with this shift, online dating and mobile apps still face ongoing challenges.The ability to connect instantaneously through an app is an appealing aspect to many single consumers.
More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.
The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.
In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.
Since acquiring Match.com, IAC has bolstered the personals business with several acquisitions, including Ok Cupid in February 2011, expanding the Match unit's sales to 3 million in (2012) from 6 million in 2008.
It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.