The dating industry is worth around billion, with revenue split between advertising and subscription services, up revenue up around 5% per year, according to a report by research firm IBISWorld. However, Chelsea Reynolds an assistant professor of communications at California State University, Fullerton who researches dating behavior, said some of the effects of online dating are less desirable.Being able to search by specific demographics and traits makes it easier to fall into what she calls the “Mc Donaldization” of dating, narrowing down potential partners and eliminating people different from us.Read more: Liberals and conservatives can’t even use the same dating apps anymore There’s other research supporting this notion too.
And many of them pay a hefty sum for that chance to meet their perfect match.
These species-particular behavior patterns provide a context for aspects of human reproduction, including dating.
However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.
“Young people today are more prone to serial dating and tend to get married later, if they marry at all,” she said.
Dating is a stage of romantic relationships in humans whereby two people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.